Champion Breweries Plc, a subsidiary of enJOYcorp, has announced an agreement to acquire the brand assets and intellectual property of the Bullet range of ready-to-drink (RTD) alcoholic and energy beverages from Sun Mark International Limited.
The transaction, structured as an asset carve-out, will see the assets transferred to a newly incorporated entity in the Netherlands. Champion Breweries will hold a majority stake in the new company, while Vinar N.V., a Belgian firm and majority shareholder of Sun Mark, will retain a minority interest.
Bullet products currently have a strong presence in more than 14 African markets, including Nigeria, Ghana, Cameroon, Ivory Coast, the Democratic Republic of Congo, and Tanzania. Notably, Bullet Black RTD is Nigeria’s leading RTD alcoholic beverage, while Bullet Blue energy drink ranks among the top six energy drink brands in the country.
The deal is subject to regulatory approvals, including clearance from the Federal Competition and Consumer Protection Commission (FCCPC).
Upon completion, Champion Breweries will integrate Bullet’s financial performance into its accounts, unlocking immediate benefits such as foreign exchange earnings and distributor leverage, as well as long-term synergies through supply chain integration, portfolio expansion, product innovation, and a stronger market presence
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