E-commerce users in Africa is set to surpass 500 million users, according to a report by Jumia.
The report titled “Top Trends Defining 2025’s E-commerce Future” noted that these trends signal new opportunities for inclusivity, innovation, and customer-centric strategies.
The report said e-commerce is poised for a transformative year in 2025, driven by technological advancements, evolving consumer behaviour, and the urgent need for innovation.
“With online retail projected to account for 23 per cent of global purchases by 2027, businesses must adapt swiftly to remain competitive in this dynamic landscape,” the report said.
“In Nigeria, where over half the population resides in rural areas, access to reliable e-commerce services has been limited,” it noted.
The report, however, noted that companies are now addressing this gap through hyper-local distribution hubs and community-driven networks.
For instance, Jumia’s expansion into areas like Nnewi and Yenagoa, supported by 60 logistics partners and 210 pickup stations, bridges the urban-rural divide and unlocks new markets.
“The adoption of digital payment solutions is revolutionising e-commerce. Mobile wallets, fintech innovations, and partnerships with local and global payment platforms are making transactions faster, safer, and more accessible,” the report stated.
The Chief Executive Officer of Jumia Nigeria, Sunil Natraj, said, “Infrastructure challenges are opportunities for innovation. We are simplifying operations to ensure seamless experiences for consumers and sellers alike.”
“By 2025, digital payments will be indispensable, driving thrust and efficiency in online transactions,” the report further stated and also highlighted that social media platforms were transitioning from marketing tools to direct sales channels.
Meanwhile, it said Instagram, TikTok, and Facebook now offer in-app shopping, with micro and nano-influencers boosting product discovery and conversions through authentic engagement.
The report asserted, “For small and medium enterprises, this trend offers an affordable way to reach niche markets. By leveraging storytelling, user-generated content, and interactive shopping experiences, businesses can deepen engagement and boost sales.”
“In 2025, social commerce will redefine how brands connect with tech-savvy, younger audiences,” it added, also emphasising how artificial intelligence is revolutionising customer support.
It added that advanced chatbots now provide personalised recommendations, resolve issues, and facilitate sales, enhancing customer satisfaction and loyalty. Businesses embracing AI-driven customer service will excel in 2025’s competitive e-commerce market.
“E-commerce trends in 2025 blend technology, consumer needs, and market potential. Companies embracing innovation, inclusivity, and customer focus will lead the future,” the report said.
Commendations for my administration's good works a call to do more - Gov Adeleke
....As Leadership Newspaper Names Him Man Of The Year, 2024
By Sunday Oguntuyi, Osogbo
Ademola Adeleke, Osun State Governor on Thursday disclosed that his administration will not relent in delivering good governance in the state, despite receiving widespread commendations for his administration's achievements.
Adeleke made the disclosure while playing host to the management of Leadership Newspaper, who came to present a notification of an award of Governor of the Year 2024.
The governor expressed gratitude for the positive reviews but emphasized the need for sustained efforts to address lingering challenges in the state.
According to him, "all these positive ratings, my response has always been to task my team to double their efforts. In the face of overwhelming positive reviews and high approval ratings , I am compelled to drive my team harder. When recently some opposition figures confessed to our positive ratings, I still believe we have a lot of grounds to cover.
"I am not allowing the praises to enter my head. While it may be true that I have delivered a four year task in under two years, I am propelled to do more because Osun has been left behind on many fronts. As I have reduced the infra deficit by over 40 percent, my real target Is higher.
"As I have bridged access to primary health care, my ambition is to also expand health access at medium and tertiary levels. While our records across the sectors are laudable as your newspaper has acknowledged, the ultimate goal is to accelerate infra upgrade alongside the boosting of soft investment for the well being of our people.
"I appreciate your candid endorsement of our performance. It is important to note that your yardstick for recognizing us correlates with similar reasons adduced by others. Our huge governance records are undeniable facts especially in workers welfare, infrastructure delivery, educational expansion, health care access improvement, solid mineral sector reforms, digital economy initiatives, agricultural mechanisation among others."
Earlier in his remarks, the Vice Chairman, Leadership, Michael Okpere, disclosed the award serves a testament to Adeleke's stride in the overall development of the state.
He said, "What we do as our social cooperate responsibility is to give recognition to societal improve as people that improve society , economically or otherwise and this is , we also find it worthy that his excellency be awarded as governor of the year.
"Your excellency you will see that, we didn't just come down here, we have a meeting for the award and that is why we are here, so this trip is to notify you formally for this award and we personally invite you that from the 8th of April at the banquet hall of the state house Asokoro this award will be handed over to you."
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