Owner of X, formerly Twitter, Elon Musk, has warned that any account involved in engagement farming on the social media platform will face suspension.
Engagement farming is when someone tries to artificially increase their engagement on social media.
Since X started paying users with monetized accounts a share of advert revenue based on engagements and impressions, some have deployed means to grow their earnings by farming engagements.
Musk who made this announcement in a tweet on his X handle on Friday, said, "Any accounts doing engagement farming will be suspended and traced to source."
Musk had said last month that he may remove visible engagement metrics such as likes and reposts from posts on the X platform.
In July 2023, he also set temporary limits on the social media platform to address extreme levels of data scraping and system manipulation.
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